It’s a given that B must be for blog; However, many forget this basic principle. When you have a blog and title yourself as a blogger, you must blog. There is nothing more disappointing than when you find someone online and really like their brand so you head to their blog and see that it has been months, or even a year since their last blog post. I’ve also come across some blogs where the post date has been removed so they can “get away” with posting less frequently. The bad news is that, from my perspective, no date is equivalent to an old post, but the writer is masking their lack of frequent updates. If you have a blog or call yourself a blogger, please regularly post updates.
Regular blog posts also provide more traffic to your site – from search engines and readers. Search engines favor websites that are updated more often. If you regularly provide new content, search engine bots will scan your website more frequently. The more often the bots scan your site, the more content you will have indexed, which can appear in search results. Also, the more often your site is scanned, the sooner your posts will be indexed and appear in search results. Having more content and content indexed sooner will enable your site to appear in more search results, thus increasing the potential for traffic to come to your site from search engines.
You can also obtain more readers by blogging regularly. If you post less often you will simply be forgotten or ignored. Every blog has a unique audience, it’s up to you to find out how often your audience prefers you to post. Come up with a posting schedule plan and review your website statistics after each post to see how often you should post, even which day of the week and time of day. The goal is to post often enough so your readers remember you and want to continue to learn from you, yet not annoying them and causing them to not read your content by posting too frequently. Many successful bloggers post one to three times a day while consistently maintaining a high level of traffic and generating good income. For my own blog I have found that one post per week is ideal, while two posts per week doesn’t increase traffic enough to bother with a second post. With one exception, I use a second post in one week for extremely newsworthy information, these posts simply cannot wait until the next week. These posts generate good traffic as long as the post is published quickly. One thing I have also found is that posting on a Monday or Friday is a waste of a post, much less traffic comes in on those days, so I post on a Tuesday, Wednesday or Thursday. One side note, weekend posts can go either way – generally speaking, there is less internet usage on weekends, but if you market your weekend post via social media it will stand out more because there are less updates.
In short, find out how often your audience likes to read your posts and regularly and routinely stick to that schedule. Stay tuned for the L.O.G. posts to conclude this B.L.O.G. series and find out other ways you can better your blogging. You can also subscribe below to receive these updates via email:
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