By now you’ve heard of Google Plus, but you still may not have create a profile…you should. Think about it this way, Google is the most used search engine and they give priority to their services and those who use them. Not to mention, because Google.com is the most visited website, the sites they own (Google+, You Tube, Picasa, etc.) will naturally have higher search results than others.
Take a look at this screenshot below from when I searched for “social media”. There are four areas on this search that would not appear if you did not have a Google+ profile. The large area on the right is an entirely separate search result, only including content from Google Plus, from people you may or may not be following.
The two lower items on the left side are the natural Google search results, but point out who, from within your Google Plus Circles, has previously +1′d (like Facebook’s “like”) or shared this information. This is essentially an endorsement of this content, that your eye is drawn to, that your friend has already suggested is good content.
The other area to point out is on the very top, which shows you that there are another 80 search results from within your Google+ Circles. Clicking on this will show you only these results.
So, how you ask, does this bring my website more traffic? By having a profile, sharing content, +1′ing content and participating on the network, your profile will appear in these search results. Your profile popping up all over Google’s search results will bring people to your profile, who will see your website address, and thus, clicking on it and bringing you traffic. Add the +1 button to your website (in the upper right corner of this site above the Facebook like) and appear in even more results, getting more traffic.