When was the last time your website was scanned to find broken links? Over time every website will slowly get broken links, its just a natural process. Links on a website that go nowhere are bad for SEO and visitors do not like them.
Here are a few reasons it is bad to have broken links on your website:
- Broken links make your website appear to be unmaintained
- Visitors do not like to click a link that goes no where
- If bots cannot navigate your site they cannot index it
“Best practices to help Google find, crawl, and index your site: Check for broken links and correct HTML” -Google Webmaster Tools
Correcting broken links can initially take a while, but is well worth the time. Your site’s SEO and search engine rankings will improve too. How do you do this?
If your site is built on WordPress you can install the Broken Link Checker plugin, which automatically scans your site regularly and can email you when a new broken link is detected. I recommend using both this plugin and using the next suggestion.
A good external site scanner is BrokenLinkCheck.com, which gives you a list of all of the broken links on your site.
If you’ve never scanned your site you are bound to have many broken links, which is okay, but it is vital to your website’s health that these get corrected. If you have an overwhelming amount to fix, tackle a set number per day until they are all corrected. You must correct all broken links. The next time the bots scan your site they will see you’ve corrected the broken links.
Healthy website = Better SEO