By now you should have heard of Pinterest so I’ll spare you the enormous traffic statistics. You’re on Pinterest pretty often, because it is addictive, but do you take advantage of it for your own marketing? Some things I see on Pinterest aren’t click worthy, so here’s how you can optimize your website or blog so your visitors will want to pin your content.
If you have a product, then pin it. Simple. What if you offer a service that does not have an image? Make one. It doesn’t have to be a costly stock photo that illustrates your service, just create a simple descriptive image like the one above. Check out PicMonkey.com to easily create these types of images. Also make sure your images have alt tags specified, as these act as the pin description.
Yes, videos can be pinned! I was very excited when I discovered this! Clips or short videos are recommended, but make it fun. Perhaps a teaser video to get that click to your website so they will watch the full video. I’ve included a short video below for demonstration purposes.
Within this one blog post I now have two different marketing pins, the image I made and the video. You don’t need to do both of these on one page of your website or blog post, but you should have something pinnable. The pin should be page or blog post specific so it captures the content of that page. Include a few photos on each page, perhaps one you create and one stock photo. Keep in mind, these photos also double as Facebook page update thumbnails
Try it out, pin this page to see how it stands out on your feed, then create your own pinnable images!